Author: Frank Elda ([email protected])

Source: TinyLittleBusinesses

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You have to understand the following 3 components before building your world.

Science

The values that rule your word. The unbreakable laws, like the physical laws of the universe (gravity, electromagnetism for example).

In my case, that would include:

• Treat everyone independently of their background with compassion and kindness
• Aim to be as helpful as possible
• Humans >>> money
• Freedom over income

Politics is the game of power in your word. Who are the main influencers, the networks, how your audience is treated by the leaders?

For example, in the productivity market, you will find creators such as Ali Abdaal or Tomas Frank, companies such as Notion or ClickUp, authors such as Tim Ferris and Brain Tracy.

Culture is about the life and identity of your audience. What are their struggles, values, feelings, and how you can provide with solutions aligned with who they are.